EC Podcast Course Description
Session I
Why Podcasting Is Necessary for Your Business?
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Course Discussion
- What is a Podcast?
- The Consumer Lifestyle
- The Consumer Purchasing Habits
- How Can A Podcast Help Your Business?
- Things You Should Consider Before Starting a Podcast
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Session 2
What Do You Need to Start a Podcast?
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Course Discussion
- Podcast Equipment
- Podcast Platform/Hosting
- Ability to Connect with the Audience
- Podcast Mission & Vision
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Session 3
The Making of an Effective Podcast
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Course Discussion
- Intro
- Greeting
- Content
- Commercials
- Close
- Call-to-Action
- Outro
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Session 4
Storyboarding for Media Production
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Course Discussion
- Audience Identification
- Pain Point Identification
- Resources & Solutions
- Select Your Topic
- Creating a Storyboard
- Openings
- Discussion Points
- Closing
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Session 5
Important Features to Enhance Your Podcast
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Course Description
- Music
- Voiceover
- Graphics
- Commercials/Ads
- Video
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Session 6
Marketing Your Podcast
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Course Description
- The Unique Selling Proposition of Your Company
- The Company Mission Statement
- What Does The Market See When They See You?
- Who Are You Trying to Reach With Your Marketing Activities?
- Competition S.W.A.T. Analysis
- What Is Your Marketing Mix?
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Session 7
Podcast Sponsorship Training Part I
Getting Sponsors For Your Podcast
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Course Description
- Who Should You Be Targeting as a Sponsor?
- Attracting Sponsors for Your Podcast
- Leveraging Your Products and Services to Get Sponsors
- You Receive Not, Because You Ask Not
- Creating Value for the Sponsor
- Understanding the Power of Business Alliances
- Leveraging Your Relationships and Goodwill
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Session 8
Podcast Sponsorship Training Part II
(EC Podcast Host Only)
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Course Description
- Services That Will Bring Sponsors Value
- Creative Packages For Potential Sponsors
- How Much To Charge For Sponsorships
- Sponsorship Recruiting
- EC Requirements for Activating a Sponsor
- EC Timeline for Sponsor Services
- EC Podcast Statistics & Demographics
- EC Community Cross Marketing Sponsorship Program
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Session 9
How To Use a Podcast To Monetize Your Business
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Course Description
- Imposter Syndrome, go for the ask
- Approprietly Identifying Your Target Market
- Approprietly Identifying Target Pain Points
- Why Pain Point Solutions = Money In The Bank
- Getting Sponsors
- Promoting Products and Services During Your Podcast
- Affiliate Marketing
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Session 10
How To Maximize Social Media to Blow Up Your Podcast
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Course Description
- Tools & Resources
- Using Social Media to Promote Your Podcast
- Groups, Forums, Pages, Tags & Hashtags
- Collaborating with Your Community
- Why Branding, Trust and Reputation is Important
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Session 11
How to Effectively Host a Podcast Guest
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Course Description
- Selecting the Proper Guest
- Preparing for Your Guest
- Selecting Questions for Your Guest
- Interviewing Your Guest Appropriately
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Session 12
Why Content is King
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Course Description
- Selecting Content
- Repurposing Content
- Selecting Impactful Questions for Your Guest
- Leveraging Your Knowledge and Experience
- Knowing Your Audience
- Content over Accomplishment
- Knowledge over Entertainment
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Session 13
Managing Your Podcast vs. Managing Your Business
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Course Description
- Cost Comparison
- Experience
- Manageing Your Podcast vs. Managing Your Business
- Technology
- Operating in Excellence
- Reputation & Branding Implications
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