"The Power of Conversation Drives Business"


Elite Conversations Podcast 

Course Description 

EC Podcast Course Description 

Course Descriptions

                                   Session I

                                   Why Podcasting Is Necessary for Your Business?



Course Discussion

  • What is a Podcast?
  • The Consumer Lifestyle
  • The Consumer Purchasing Habits
  • How Can A Podcast Help Your Business?
  • Things You Should Consider Before Starting a Podcast

                                  Session 2

                                  What Do You Need to Start a Podcast?


Course Discussion

  • Podcast Equipment
  • Podcast Platform/Hosting
  • Ability to Connect with the Audience
  • Podcast Mission & Vision

                                  Session 3

                                  The Making of an Effective Podcast



Course Discussion                                

  • Intro
  • Greeting
  • Content
  • Commercials
  • Close
  • Call-to-Action
  • Outro

                                 Session 4

                                 Storyboarding for Media Production



Course Discussion                                          

  • Audience Identification
  • Pain Point Identification
  • Resources & Solutions
  • Select Your Topic
  • Creating a Storyboard
  • Openings
    • The Hook
  • Discussion Points
  • Closing
    • Call to Action

                                Session 5

                                Important Features to Enhance Your Podcast



 Course Description                                                            

  • Music
  • Voiceover
  • Graphics
  • Commercials/Ads
  • Video

                             Session 6

                             Marketing Your Podcast



                        Course Description                           

  • The Unique Selling Proposition of Your Company
  • The Company Mission Statement
  • What Does The Market See When They See You?
  • Who Are You Trying to Reach With Your  Marketing Activities?
  • Competition S.W.A.T. Analysis
  • What Is Your Marketing Mix?

                                Session 7

                               Podcast Sponsorship Training Part I

                                Getting Sponsors For Your Podcast



Course Description  

  • Who Should You Be Targeting as a Sponsor?
  • Attracting Sponsors for Your Podcast
  • Leveraging Your Products and Services to Get Sponsors
  • You Receive Not, Because You Ask Not
  • Creating Value for the Sponsor
  • Understanding the Power of Business Alliances
  • Leveraging Your Relationships and Goodwill

                               Session 8

                               Podcast Sponsorship Training Part II

                               (EC Podcast Host Only)




Course Description  

  • Services That Will Bring Sponsors Value
  • Creative Packages For Potential Sponsors
  • How Much To Charge For Sponsorships
  • Sponsorship Recruiting
  • EC Requirements for Activating a Sponsor
  • EC Timeline for Sponsor Services
  • EC Podcast Statistics & Demographics
  • EC Community Cross Marketing Sponsorship Program

                                Session 9

                                How To Use a Podcast To Monetize Your Business



Course Description

  • Imposter Syndrome, go for the ask
  • Approprietly Identifying Your Target Market
  • Approprietly Identifying Target Pain Points
  • Why Pain Point Solutions = Money In The Bank
  • Getting Sponsors
  • Promoting Products and Services During Your Podcast
  • Affiliate Marketing

                                Session 10

                                How To Maximize Social Media to Blow Up Your Podcast



Course Description  

  • Tools & Resources
  • Using Social Media to Promote Your Podcast
  • Groups, Forums, Pages, Tags & Hashtags
  • Collaborating with Your Community
  • Why Branding, Trust and Reputation is Important

                                Session 11

                                How to Effectively Host a Podcast Guest



Course Description

  • Selecting the Proper Guest
  • Preparing for Your Guest
  • Selecting Questions for Your Guest
  • Interviewing Your Guest Appropriately

                                Session 12

                                Why Content is King



Course Description

  • Selecting Content
  • Repurposing Content
  • Selecting Impactful Questions for Your Guest
  • Leveraging Your Knowledge and Experience
  • Knowing Your Audience
  • Content over Accomplishment
  • Knowledge over Entertainment

                                Session 13

                                Managing Your Podcast vs. Managing Your Business




Course Description

  • Cost Comparison
  • Experience
  • Manageing Your Podcast vs. Managing Your Business
  • Technology
  • Operating in Excellence
  • Reputation & Branding Implications

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