EliteConversations.comTM
EliteConversations.com
"The Power of Conversation Drives Business"

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Elite Conversations Podcast 

Course Description 

EC Podcast Course Description 




Course Descriptions



                                   Session I

                                   Why Podcasting Is Necessary for Your Business?

           

                

Course Discussion

  • What is a Podcast?
  • The Consumer Lifestyle
  • The Consumer Purchasing Habits
  • How Can A Podcast Help Your Business?
  • Things You Should Consider Before Starting a Podcast


                                  Session 2

                                  What Do You Need to Start a Podcast?

                     

Course Discussion

  • Podcast Equipment
  • Podcast Platform/Hosting
  • Ability to Connect with the Audience
  • Podcast Mission & Vision


                                  Session 3

                                  The Making of an Effective Podcast

                              

    

Course Discussion                                

  • Intro
  • Greeting
  • Content
  • Commercials
  • Close
  • Call-to-Action
  • Outro


                                 Session 4

                                 Storyboarding for Media Production

                             

                    

Course Discussion                                          

  • Audience Identification
  • Pain Point Identification
  • Resources & Solutions
  • Select Your Topic
  • Creating a Storyboard
  • Openings
    • The Hook
  • Discussion Points
  • Closing
    • Call to Action


                                Session 5

                                Important Features to Enhance Your Podcast

                

                                

 Course Description                                                            

  • Music
  • Voiceover
  • Graphics
  • Commercials/Ads
  • Video


                             Session 6

                             Marketing Your Podcast

                           

                                                                  

                        Course Description                           

  • The Unique Selling Proposition of Your Company
  • The Company Mission Statement
  • What Does The Market See When They See You?
  • Who Are You Trying to Reach With Your  Marketing Activities?
  • Competition S.W.A.T. Analysis
  • What Is Your Marketing Mix?


                                Session 7

                               Podcast Sponsorship Training Part I

                                Getting Sponsors For Your Podcast

                              

                                              

Course Description  

  • Who Should You Be Targeting as a Sponsor?
  • Attracting Sponsors for Your Podcast
  • Leveraging Your Products and Services to Get Sponsors
  • You Receive Not, Because You Ask Not
  • Creating Value for the Sponsor
  • Understanding the Power of Business Alliances
  • Leveraging Your Relationships and Goodwill

                               Session 8

                               Podcast Sponsorship Training Part II

                               Key Elements To Sponsorship

                               Facilitator: Dr. Jennifer Jones Bryant

                               Sponsorship Expert

                              

          

Course Description  

  • What are Sponsorships?
  • What types of sponsorships?
  • Pitching Sponsors
  • Make it About Them: WIIFT
  • Ways to Pitch Sponsors
  • What's in it for you?
  • How to customize sponsorship package?
  • How to Promote Sponsors?


                                Session 9

                                How To Use a Podcast To Monetize Your Business

                                                             

                    

Course Description

  • Imposter Syndrome, go for the ask
  • Approprietly Identifying Your Target Market
  • Approprietly Identifying Targety Pain Points
  • Why Pain Point Solutions = Money In The Bank
  • Getting Sponsors
  • Promoting Products and Services During Your Podcast
  • Affiliate Marketing


                                Session 10

                                How To Maximize Social Media to Blow Up Your Podcast

                                

  

Course Description  

  • Tool & Resources
  • Using Social Media to Promote Your Podcast
  • Groups, Forums, Pages, Tags & Hashtags
  • Collaborating with Your Community
  • Why Branding, Trust and Reputation is Important


                                Session 11

                                How to Effectively Host a Podcast Guest

                        

    

Course Description

  • Selecting the Proper Guest
  • Preparing for Your Guest
  • Selecting Questions for Your Guest
  • Interviewing Your Guest Appropriately


                                Session 12

                                Why Content is King

                          

                                                         

Course Description

  • Selecting Content
  • Repurposing Content
  • Selecting Impactful Questions for Your Guest
  • Leveraging Your Knowledge and Experience
  • Knowing Your Audience
  • Content over Accomplishment
  • Knowledge over Entertainment


                                Session 13

                                Managing Your Podcast vs. Managing Your Business

                          

                          

                    

Course Description

  • Cost Comparison
  • Experience
  • Manageing Your Podcast vs. Managing Your Business
  • Technology
  • Operating in Excellence
  • Reputation & Branding Implications




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