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Periscope Is A Viable Option For Your Business

by Darrell C. Spears



by Darrell C. Spears - Business Success Strategist & Consultant


For all of you entrepreneurs out there, you now have another arsenal for the branding and marketing channels of your business. Periscope is coming on strong, and this is the time to get in early and establish your brand and your followers.

I have only been on Periscope a few days, and I am already hooked. Periscope is a live streaming app that Twitter officially launched in March.  It allows you to do a live broadcast at any time of the day and from anywhere you and your smart phone is located. 

Originally, you could only use the app if you had the iPhone, but over the last few weeks that android can now be loaded with the app.  I have an android and it works great.  Twitter’s purpose for periscope is to impact the world by allowing anyone to stream the activities of their life at any time.

According to David Pierce (WIRED.com), any doubts about the demand for something like Periscope can be answered by looking at Meerkat, a live-streaming app that has, in the weeks since it launched, shown its users how cool it can be when people invite you into brief, almost always totally unstaged and unmediated moments in their lives. That’s what Periscope promises, too, plus the ability to put the viewer in the director’s chair and actually participate in the stream. It’s more immediate than Twitter, Instagram, even Snapchat. Its life, right now, through anyone’s eyes I choose. It’s intoxicating.”

For the short time I have been using Periscope, it has been fun sharing little snippets of my life, but the bells in my head starting going off when I started thinking of how I can use this tool for branding and promoting my business, and for effectively communicating with my internal business team and partners. 

One of the cool things about Periscope is that for each broadcast, it gives you the option to broadcast to the general public, or to a private group of people that you select.  So now, not only can I build my brand by sharing business related information to the public, but I can reach out to my team for a quick meeting or briefing and we all don’t have to be in one place.  The tool is limited for major meetings because you cannot see or hear those who are view, but they can text back to you. It works very effectively when you want get an important message out to a certain group or if you want them to see something live that may be of impact to the business.

You may be asking what happens to the broadcast when it is finished or if individuals on my team are not able to view the broadcast live. The broadcast will remain available for 24 hours, so if a person is not able to view the app live, they can view it a later time. Also there is an option that allows you to save the broadcast to your phone, therefore you can forward or post the broadcast at a later time.

Another good use for the app would be to broadcast charity and outreach events that you and/or your company are involved with.  This is another way to build your brand and to connect and build trust amongst your customer base.

These are just a couple of ways that I plan to use the app, and I am sure that there are many more ways that we as entrepreneurs can take advantage of it.  So I urge you to get the app and try it for yourself. Again, I think it is another great marketing channel for you, and when you get it, look me up at DCSpears, I would love to have you as a follower.  I will be broadcasting live business related updates throughout the day beginning on August 20th.

There is one word of caution that I have for you about the product. When I broadcast, 90% of the time it is out in the general public or at my office.  If you decide to use the app, be careful when you are using it at home. Make sure that you are not showing anything personal that will reveal where you are located, such as your address, street signs, car tags etc.  Periscope has a built in mapping system with geotagging, which allows your viewers to know what general area you are located if it is turned on.  It is cool if you are traveling to a great tourist location like Paris or Aruba or someplace new, but it may not be good if you are just hanging around home. The good news is that Periscope has turned off its zoom in function, and also you have the option to turn off the mapping function before broadcasting.

As with any app that you use, I am sure that Periscope will continue to strive to improve their features, so make sure that you review the Periscope website to make sure make sure you are comfortable with their options and security.  Below are two additional articles that will be helpful in getting you up to speed with Periscope.

So enjoy it, and if you come up with any other creative ways to use Periscope for your business, please send me an email at dcspears@eliteconversations.com or find us @elitebusintalk

WIRED.com - http://www.wired.com/2015/03/periscope/

FastCompany.com - http://www.fastcompany.com/3044463/how-periscope-can-fix-its-creepiest-feature

Engaget.com - http://www.engadget.com/2015/03/26/periscope/


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